Read the Press
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Working in partnership with Inawisdom to leverage
the latest AWS technologies has enabled us to accelerate
towards our business goals.
Bjoern Reinke
Retail Smart Director
We are really benefiting from working with Inawisdom
who have been able to demonstrate the value in our data
within weeks and then help us rapidly move into production.
" " Drax Power
The models created by Inawisdom will be used
to match users to jobs at scale.
Nick Siantonas
Head of Data Products
We anticipate that this will double conversion rate
on matched jobs.
Driving an additional 1 million applications per month
if used across all live jobs.
Madgex " "
Predict the future Real data insight Predict customer behaviour Identify anomalous business activity Assess potential risk Proactive asset maintenance The best technology partners Elastic

The world is moving rapidly forward in its consumption of data from internal and external sources including mobile and web streaming data, IoT, geospatial, and social media data sources. This creates new opportunities to gain true wisdom from the rich source of available data. This is where our Data and Machine Learning experience is enabling business differentiation and success for our customers.

Artificial Intelligence delivering the most advanced predictive analytics to extract maximum value from your data and differentiate your business.

In a fast-paced environment, fuelled by a phenomenal array of data – both structured and unstructured – combined with ever advancing technology and data science techniques, predicting the future is now a real possibility.

Differentiating through data discovery, Inawisdom uses the latest AI techniques to deliver business advantage.

Organisations gain advantage by optimising the latent value in data assets to increase sales, margins and maximise operational efficiency. Now, they can also detect potential fraud, security concerns and other business risk exposure, as well as proactive maintenance of any physical assets.

Many factors including the dramatic reductions in the cost of IoT sensor technology lead to huge volumes of data which can be securely managed via existing API standards. Machine learning processing algorithms and implementations have matured to a point that it is economically feasible to gain real business advantage from applying predictive analytics and automated decisioning techniques to vast sets of rapidly changing data. And Cloud computing is now established as the disruptive economic and delivery model that underpins all these other advances.

Established organisations often have many advantages over newer market entrants such as access to existing data sets, mature distribution networks, scale and funding.

Convergence of Forces


However, these are often offset by a number of barriers that prevent them from exploiting the new technology opportunities. Barriers can include lack of skills and experience, lack of focus away from day to day operations, and difficulty in mapping the many technology-originated trends and often associated ‘industry hype curve’ into real business opportunities.

With a major obstacle being the lack of pace for adoption – this convergence is feeding an acceleration of change that is making it harder and harder for enterprises to respond, putting them at increasing risk of being out-innovated and missing out on the prize.

This is the gap that Inawisdom fills for organisations – realising the benefits that this wave of digital disruption brings, using a focussed, controlled but rapid model to quickly move from multiple hypotheses of potential business value to tangible outcomes.


Feasibility Studies and the Business Case

Applying rigour to the innovation process, sizing the potential RoI opportunities

Proof of Value

Mitigate risk and remove uncertainty via tangible proofs


Architecture and delivery consultancy services – for long term value, factor innovation into the wider business model
Production implementation – with ongoing innovation and support


Providing an enduring, sustainable solution with ongoing support and engagement


Essential practices, combined with a focus on value delivered


Whatever your commercial challenge, we help you differentiate and outperform your competitors. Our machine learning expertise will bring artificial intelligence to your business


Every customer is unique, but common characteristics and patterns exist across solutions, including data security, ingress, storage, processing, analytics, and visualisation. We accelerate customer solutions by bringing intellectual and physical assets to the table

Cloud First

It’s a commonly used term, but we mean it. For speed and flexibility we always prefer Cloud delivery models, and then move to non-Cloud models when specific project requirements demand it


We help our customers move at pace and innovate faster. Our approach is rooted in a dedicated focus on the customer outcome

Solution flexibility

We are not working in areas that are solved problems. So, what matters is the selection and combination of disruptive technologies to deliver a business outcome

Enduring capability

We ensure that we provide upskilling for our customers as part of our service. That’s unusual, and very valuable


The following article is adapted from our new report, “Time for Industry 4.0: The nest stage in the data revolution”. Download a copy of the report here. —– Manufacturers around the world face many challenges in the coming years, from the digital transformation of the......

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Let me tell you a secret – the art of machine learning is not about data (although lots of people say that it is). Data itself is the raw material input for machine learning, especially for supervised learning or deep learning. The secret of machine......

At Inawisdom, Amazon Web Services (AWS) is integral to our business. As an AWS Premier Partner, our team are committed to being AWS experts and employ AWS capabilities in every solution we deliver. That’s why we’re exceptionally pleased to have added a new AWS service......

There were a LOT of announcements at re:invent 2021 – nothing new in that. Standard practice in the New Year at Inawisdom is to go through a process of digesting them in a bit more depth than is possible during the hubbub of the event.......

A rare event! Last night, I attended the London MLOps meetup in person, something that has not been possible for getting on for two years. Despite a massive run from IT folk on a limited supply of pizza (clearly making up for lost time!), it was great......